5.5. ENG Novelty 4 Real-life Activity NEW

Imagine that you aspire to innovate and build a start-up business in your domain of expertise. Your task is to draw a map of the experimental business model. A business model provides the rationale of how an organization creates, delivers and captures economic value.

These are the six building blocks of your experimental business model:

1. Customers. Who are the individuals whose needs you want to serve?
2. Value proposition. What is the offering that you are planning to provide to your customers?
3. Channels. How are you going to cater to your customers?
   • Communication: _____________ .
   • Sales: _______________ .
   • Transport: _______________ .
4. Key resources. What assets are you going to use to deliver your promise to your customers?
5. Key activities. What activities will you perform so you keep your promise to your customers?
6. Key partnerships. Which individuals and organizations will provide the necessary input so you can perform your key activities?

Relax. Take this exercise as a game of playfulness, imagination and possibilities. What project would you bring into the world?

Reach out to a good friend, if you want, and try to have fun!

Write a max. 200 word description of your experience with the real-life activity.