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Question 1 of 1
1. Question
For the real-life activity, we invite you to do a brainstorming exercise. In this exercise, we want you to separate the generation and evaluation stages. Try to forget any limitations and just ideate freely. Then take a break and come back with a mindset of critical evaluation. The point of this exercise is to practice the different mindsets and learn how to keep them separate.
It would be ideal to include a friend or a colleague in this activity, but it also works if you do it by yourself. Your task is to come up with a brand name for a new business that delivers healthy, personalized meals to clients based on their medical information and lifestyle at an affordable cost. First, use three minutes to generate as many names as possible. Set aside your critical mind! Just generate freely. Then after a break of a few minutes break, spend five minutes selecting the best name.
Was it easy to come up with lots of names? Did you manage to keep your inner critic in check? How did you evaluate the names and decide on the best one?
Write a max. 200 word description of your experience with the real-life activity.
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This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
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